neighbour destinations

Brits’ growing desire to immerse themselves in local culture and explore unseen locations has seen off the beaten path destinations growing in popularity, with travel experts at loveholidays  identifying an uplift in holidaymakers choosing locations that neighbour popular hotspots. 

Driven by its most popular destinations, the online travel agent has identified a trend in holidaymakers opting for neighbouring destinations that sit alongside hotspots. These destinations offer new experiences, smaller crowds and often better value, and as an added bonus, they remain within a short distance of larger, more popular resorts and towns.

Showing the largest growth in popularity is Konakli, Turkey, up by 250% versus 2022, followed by El Gouna, Egypt, seeing a 176% increase in popularity year-on-year. Also on the list of top emerging neighbour destinations are Armação da Pera (+126%), Callao Salvaje (+121%) and El Arenal (+111%).

Chief of Marketing at loveholidays, Al Murray, adds: “We’re seeing holidaymakers continue to search for better value from their travels, and in many cases these neighbour locations offer cheaper accommodation as well as plenty to do. As an added bonus, they’re within close reach of more popular destinations, making it easy to visit them for day trips.”


Konakli, near Side in Antalya (+250%)

Konakli is just a short distance from Side, perfect for a cultural and peaceful getaway. Based on the south coast of Turkey, it boasts views of the Taurus Mountains and is home to local restaurants, golden beaches and rich historical sites.  For those who wish to explore the region further, there are ancient hiking trails plus daily trips from the harbour include Cleopatra Beach. Book a 5* seven-night stay from £395pp

neighbour destinations

El Gouna, near Hurghada in the Red Sea (+176%)

Lesser known El Gouna is the ideal holiday choice for avid scuba divers and water sports fanatics, boasting nine PADI-certified dive centres and one of the world’s largest water sports cable parks. Promising a year-round desert climate, those travelling to El Gouna can explore the desert with Bedouin guides, discover monasteries along ancient hiking trails and take a trip to Luxor for the Valley of The Kings. Book a 5* seven-night stay from £535pp  


neighbour destinations

Armaçao da Pera, near Albufeira in the Algarve (+126%)

Offering a taste of two worlds, Armaçao da Pera is an up and coming holiday resort surrounded by cobbled streets and historical landmarks. The old fishing town is home to a coastline of golden beaches and glistening water dotted with secret coves, such as the Benagil Caves. Visitors can take a boat out and snorkel to explore the variety of marine life the region has to offer. Book a 4* seven-night stay from £475pp  


neighbour destinations

Callao Salvaje, near Playa de las Americas, Tenerife (+121%)

Based on the south west coast of Tenerife, Callao Salvaje is a small town with a laid-back vibe, home to a beautiful black sand beach. An ideal escape for rest and recuperation, but close enough to the action in Playa de las Americas and Costa Adeje. Visitors can take an unforgettable cable car journey to the top of Mount Teide, or enjoy plenty of watersports such as snorkelling and scuba diving before exploring the impressive dining scene. Book a 4* seven-night stay from £355pp 

Anissaras, near Hersonissos in Crete (+115%)

Located an 8-minute drive from Hersonissos , Anissaras is home to incredible blue flag beaches such as Sarandaris Beach, an array of diving sites and many coves for discovering grottoes and caverns. Uncover the myth of the minotaur in Knossos, one of the most archaeological sites on Crete, or head to Lassithi Plateau for enchanting little villages and windmills. Book a 4* seven-night stay from £425pp  

El Arenal, near Magaluf in Majorca (+111%)

Action-packed El Arenal boasts incredible waterparks and sports facilities by day, and authentic Spanish restaurants and a vibrant party scene by night. Based on Majorca’s sun-soaked southern coast, El Arenal is perfect for those who want a dynamic break away. Sitting on six kilometres of soft sandy beach and with watersports such as windsurfing and water-skiing on offer, El Arenal rivals neighbouring lively resort Magaluf. Book a 4* seven-night stay from £325pp 

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