Discover the Glittering Gems of NYC’s Jewelry District: Diamond Shopping Advice

Diamond Shopping Advice

TikTok has evolved into a platform where creators share their knowledge on a vast range of topics, including fashion, cooking, and, surprisingly, diamond shopping. In the heart of New York City, a group of influential TikTokers has emerged, offering expert diamond shopping advice to help consumers make informed decisions. With their extensive knowledge and experience in the diamond industry, these influencers have been sharing valuable tips and insights, enabling you to navigate the process of diamond shopping with confidence and expertise.

Blake Asaad, founder of Goodstone, discusses some of the prominent NYC TikTokers who have been making waves with their engaging content and expert advice.

1. Kerri Lavine (@godmotherofdiamonds)

With over 2 million followers, Kerri Lavine, known as the Godmother of Diamonds, is one of TikTok’s leading voices in the diamond industry. Kerri’s account offers a wealth of information on diamonds, ranging from the basics to the most intricate details. Her years of experience in the industry have equipped her with the knowledge to provide consumers with invaluable advice when it comes to purchasing diamonds.

Kerri’s engaging content covers a wide range of topics, including the 4Cs (cut, colour, clarity, and carat weight), diamond certifications, and how to spot a high-quality diamond. She often shares videos comparing diamond cuts and styles, allowing consumers to make more informed decisions when selecting the perfect diamond for their needs.

Blake says, ‘One of Kerri’s most valuable tips is to prioritise cut quality over other factors. She emphasises that a well-cut diamond will always have more brilliance and sparkle, making it appear larger and more dazzling than a diamond of the same carat weight with a lesser cut. Kerri is also known for her mob boss wife persona, which adds a unique and entertaining twist to her content, making learning about diamonds both informative and amusing.’

2. Traxnyc (@traxnyc)

Traxnyc, also known as Maksud Trax Agadjani, is another TikTok influencer who has been gaining traction for his expert diamond shopping advice. With a background in gemology, Maksud provides his followers with in-depth knowledge about diamonds and the jewellery industry.

Blake says, ‘Maksud’s content is both educational and entertaining. He often shares videos explaining the process of diamond cutting, the differences between natural and lab-grown diamonds, and insider tips for getting the best value for your money. His engaging personality and passion for diamonds shine through in every video, making him a trusted source for diamond shopping advice.’

One of Maksud’s most valuable insights is the importance of buying from a reputable jeweller. He advises consumers to do their research and choose a jeweller with a solid reputation for quality and customer service. By purchasing from a trusted source, consumers can ensure they are getting a genuine, high-quality diamond at a fair price.

3. mikenouveau (@mikenouveau)

Blake says, ‘Mike Nouveau, the creator behind the MikeNouveau account, offers a glimpse into one of the world’s most famous diamond markets. With over 350,000 followers, this account showcases the incredible variety of diamonds available in the Diamond District of New York City, along with valuable shopping tips and advice.’

As a vintage watch specialist, Mike brings a unique perspective to the world of diamonds. His expertise in horology (the study of measuring time) adds depth to his advice, making him a valuable resource for anyone interested in both diamonds and luxury timepieces. 

One of the most valuable tips shared by Mike Nouveau is the importance of asking for a diamond’s certification. He stresses that a reputable jeweller should provide a certification from a recognized gemological laboratory, such as the Gemological Institute of America (GIA) or the American Gem Society (AGS). This certification ensures the diamond’s authenticity and provides essential information about its quality.

Blake’s Top Tip

‘Before you start shopping, it’s essential to set a budget. Knowing how much you’re willing to spend will help you narrow down your options and make the shopping process more manageable,’ emphasises Blake. ‘Blowing a lot of money on a diamond may sound like a fun move, but you’ll come to regret it later. Work with jewellers to stay within your budget while getting a piece you love.’

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