When your skincare routine reads more like a smoothie menu, you know you’re doing something right.
BYROE New York is dishing out nutrient-rich, superfood-powered formulas that go beyond skin deep—think kale, carrots, and even mojitos. Whether you’re tackling dry lips, dull skin, or dehydration, these innovative, clean-beauty heroes deliver visible results with a side of sensorial delight. Ready to treat your skin to a nutrient fix? Let’s dig in.

BYROE New York Mojito Lip Mask
Available from counterculture.co.uk (£25.00/5g)
This Mojito Lip Mask utilises lemon and lime-derived natural AHAs to smooth rough, flaky texture while eight different molecular weights of hyaluronic acid and jojoba oil lock in hydration. The playful, invigorating scent of a mojito instantly provides a tingly, cooling burst upon application that gently exfoliates, softens, and visibly plumps dry, chapped lips.

BYROE Carrot Overnight Relief Mask
RRP £69.00 https://www.counterculturestore.co.uk/products/byroe-new-york-golden-carrot-overnight-relief-mask
Rich in beta-carotene and other skin-loving superfoods, this best-selling vegan face mask will enable you to wake to a brighter, more balanced complexion. Utilising upcycled, antioxidant-rich carrots, vegan collagen, reparative onion, and upcycled, illuminating ginger, this luxurious superfood mask envelops the skin in a moisture-locking embrace that soothes and gets you glowing.

BYROE Kale Hydrating Gel Moisturiser (RRP £59.00, counterculturestore.co.uk)
This lightweight, fragrance-free gel moisturiser is clinically proven to quench thirsty, dehydrated skin and formulated with nutrient-rich Upcycled Kale to balance and refine while Aquaitol and Polyglutamic Acid replenish essential moisture above and below the surface for a visibly refreshed and hydrated complexion.
From cocktail-inspired lip care to veggie-powered masks and moisturisers, BYROE New York proves that superfoods aren’t just for your plate—they belong in your skincare too.
Thoughtfully formulated and packed with clean, skin-loving ingredients, these sensorial staples make looking after your skin feel like a treat, not a chore. Healthy glow, activated
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