As Euro summer officially takes hold, fashion lovers are turning their attention to sun-drenched escapes and the effortless style that goes with them.
Google searches for “euro summer clothes” and “summer dresses” in the UK have increased by over 5,000% in the past 30 days, while “euro summer outfits” is up 80% – proving the Mediterranean wardrobe moment is here to stay.
Whether you’re sipping spritzes in Positano, wandering markets in Mykonos or catching golden hour in the South of France, PRYA‘s in-house style director, Arwa Hassan, shares how to channel that girl energy with minimal effort, from breathable staples to gold jewellery that instantly elevates every look.
“The Euro summer wardrobe is all about looking put-together without looking like you tried”, says Arwa. “It’s that Sofia Richie Grainge kind of polish, think linen, wide-leg trousers, oversized sunglasses and gold jewellery that catches the light just right.”
Arwa’s top dos and don’ts
Do, take your itinerary into account
Your wardrobe should work with your plans, not against them. If your trip includes museum visits, rooftop dinners and boat days, you’ll want a versatile selection of outfits that transition effortlessly from day to night. A silk slip dress, oversized shirt, and wide-leg linen trousers are staples that can be dressed up or down with a change of accessories.
Do, shop your own wardrobe first
Don’t rush into buying an entirely new holiday wardrobe. Chances are, you already own key items like white shirts, maxi dresses or relaxed tailoring. The secret lies in how you style them – adding gold hoops, a layered necklace stack, or a statement ring can take any piece from simple to standout.
Do, let your jewellery do the heavy lifting
Packing light? Let your accessories carry the load. “Jewellery is your secret weapon,” says Arwa. “You can wear the same outfit multiple times and make it feel brand new by switching up your jewellery. It’s the easiest way to stay stylish while travelling light.”
From dainty charm necklaces to bold hoop earrings, PRYA’s signature pieces are designed to be stacked, styled and worn from sunrise to sunset.
Do, opt for breathable materials
Natural fabrics like linen, cotton and silk blends are ideal for warmer climates. Not only do they keep you cool, but they also lend a breezy, sophisticated touch to any outfit. Pair a linen co-ord with a slick bun and chunky earrings for an evening-ready resort look.
Don’t overcomplicate your wardrobe
Euro summer style is all about ease. Avoid fussy fastenings, heavy layers or overly trend-led pieces that will date by next summer. Instead, stick to versatile, mix-and-match staples and build from there with carefully chosen accessories.
Don’t forget to add personality
Neutrals may reign supreme, but Euro summer style also embraces bold prints, vintage touches and playful details. A polka-dot dress, silk scarf, or statement pendant can add a dash of charm and individuality to your look.
PRYA’s Euro summer must-haves
- Gold jewellery: Warm-toned metals shine against sun-kissed skin. Think stacking rings, classic hoops, chunky chains and initial necklaces that add a personal touch.
- Linen textures: For that fresh, airy, Amalfi-coast-meets-St-Tropez feel.
- Polka-dot everything: Whether it’s a blouse, a swimsuit or a midi dress, polka dots are eternally chic and scream European summer.
Arwa said, “Jewellery is the ultimate styling hack for your summer wardrobe,” Arwa adds. “It doesn’t take up space in your suitcase, and it completely transforms your look. The right gold piece can make a white cotton dress feel designer.”
PRYA’s new Tropical Gold Charm Necklace is the perfect Euro summer addition (£38)
For more jewellery and style inspo, visit the PRYA site.
