MOJU, the UK’s number one functional shot brand, are spicing things up this winter season with their latest fresh and fiery innovation – MOJU Spicy Piña Immunity.
Having pre-launched exclusively with DTC customers on the MOJU website, the Spicy Piña Immunity dosing bottle format (420ml) will be available to purchase at Ocado & Planet Organic from early December 2024 and Waitrose from 5th February. RRP £5.95.
As the brand continues to see significant growth in interest for natural ingredients that pack an efficacious punch, and with demand for the fusion of sweet and spicy flavours (‘swicy’) in the food and drink space growing, Spicy Piña Immunity brings a unique twist to the greens landscape.
Tapping into the ‘swicy’ trend, Spicy Piña Immunity couldn’t come at a better time. With ¼ of consumers noting a lack of taste and crave-ability in existing greens offerings, MOJU is here to shake things up with this bold and spicy yet taste bud popping flavour, that provides daily immune support in its 420ml Dosing Bottle at home format.
Like the rest of the MOJU range, naturally sourced fresh-pressed ingredients have played a key role within the product development. Supercharged with naturally powerful, nutrient-rich greens including chlorella and spinach, along with a tasty hit of pineapple, fresh Peruvian ginger root and a hint of jalapeño, consumers can expect that spicy kick which has become synonymous with the MOJU shot experience.
Each 60ml shot delivers a natural source of vit C and the NHS daily guidance of 10µg of vitamin D3, naturally derived from Atlantic seaweed, offering consumers daily immune support to power them through the winter months by providing a fresh and spicy solution to the common challenge Brits face during the winter months, of not being able to get enough vitamin D from lack of sunlight or their diet alone.
Rich Goldsmith, CEO & Co Founder at MOJU says:“Our new Spicy Piña shot is bold in flavour and straightforward in ingredients, delivering a powerful hit of natural immune support when people need it most. We’re very grateful to our loyal consumers who played a key role in co-developing this product with us. Their feedback helped us create Spicy Piña as a big flavour hitting alternative to heavily processed, or sugary greens products.”
The exciting new variant will feature within the brand’s ‘Immunity Blends’ sub range, sitting alongside MOJU’s Hot Mango Immunity, which has been successful at driving a new, ‘shot curious’ consumer into the category, now achieving 80% of the ROS of the brand’s hero Ginger shot.
