what to do on holiday.

Holidaymakers ‘waste’ more than an hour a day of their getaways making decisions about how to spend their days.

This means 17 hours and 22 minutes of the average two-week break is spent figuring out what to do – costing them £82 based on the average £1,600 cost.

A poll of 2,000 adults who have been on holiday within the past five years found 18 per cent ‘always’ or ‘often’ struggle for inspiration when it comes to what to do on holiday.

Fear of missing out is a key factor in the decision-making dilemma, with 84 per cent worried they’ll make the wrong choice and miss out on ‘must do’ activities.

The research, which was commissioned by loveholidays to mark the launch of its new range of experiences, also found 52 per cent feel pressure to make the best of their holiday, with 86 per cent of those admitting this can impact their enjoyment of their trip.

Al Murray, Chief Marketing Officer at loveholidays, said: “Holidaymakers want to enjoy every moment while away but sometimes the process of choosing what to do can get in the way of that.

“It’s easy to get overwhelmed or spend too much of your precious time figuring out what to do.

“The process doesn’t need to be hard – if consumers can see all the experiences on offer in a destination and what they involve in one place, then choosing what to do is significantly easier and quicker for them.”

The study went on to find that 68 per cent admit they have felt bored on holiday, with 39 per cent falling into the pattern of doing the same things on repeat.

Meanwhile, 69 per cent have felt envious when comparing what they’ve done on trips to activities their friends and family have taken part in.

And 25 per cent went as far as to say they are in a ‘bit of a rut’ when it comes to deciding what to do.

Those polled also revealed what would make the process of choosing holiday experiences easier and crucially, help ensure they don’t have such feelings again.

Getting value for money came top (55 per cent), followed by clear pricing (51 per cent), customer reviews (36 per cent), and a wide choice of experiences (36 per cent).

Knowing how long an activity will last (35 per cent), quick and secure booking (32 per cent), and a website with all the excursions in one place (30 per cent) are also important to travellers.

Carried out through OnePoll, the study found the most popular activities to do while away are boat trips (55 per cent), cultural tours or guided tours (46 per cent), and museums (44 per cent).

Al Murray at loveholidays added: “The last thing anyone wants to be when on holiday is bored or to feel they’ve wasted their break.

“Sometimes a little inspiration is all we need, and with the option to book all of your activities in one place, the process is that little bit easier.”

Holidaymakers can now add activities, attraction tickets and tours to their package holidays through loveholidays’ ‘Manage My Booking’ portal. 

To celebrate the rollout of experiences, the online travel agent is offering customers 10% off selected activities until midnight on Sunday (21 April) when using the code LH10OFF at check-out. 


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